Passion For Fashion

Now a days fashion and streetwear are becoming the same thing with blends of styles that take influences from the past with a traditional style and look that is more reminiscent of the 50′s or even the 20′s along with a range of styles that are influenced by modern streetwear and youth culture from across the world.  It is now more the fashion for someone to have a number of different looks as opposed to one style.  This means that someone could wear a designer suit one evening, a stylish streetwear T-shirt the next and finish the week with a mix of the two.

T-shirts and jeans are still common place in the fashion world but it is the styling and designs on them that differ the most with tears, zips and innovative quirky design features being added. New terms like Streetwear and Urbanwear have been invented to categorise these new fashion trends and styles.  Streetwear is used to describe clothing inspired by the urban lifestyle and often incorporate urban themes such as graffiti and life on the streets.  Urbanwear and streetwear brands are often created by people from the street such as graffiti artists and musicians.  Supreme Being and WeSC are two companies who have had success by developing their brands like this.

In recent years vintage clothing has returned to the high street with more and more vintage clothes shops selling second hand classic clothing.  These stores can make a lot of money as vintage clothing is often quite rare and so customers are willing to pay higher prices for rarities.  The popularity of retro vintage clothing has resulted in faux vintage clothing being produced and it has had a big impact on the fashion industry as most customers want the retro look at todays affordable prices but it can often be hard to find authentic vintage clothes.  Clothes from the 40′s-80′s are now being copied by designers so that they can be mass produced and sold at more affordable prices and thus keeping the consumer happy.  Many women like retro lingerie from the 1940′s and 1950′s and now companies are producing corsets, seamed stockings and other types of vintage lingerie such as waist cinchers.

Paul Frank is known for their colourful apparel and accessories and their family of Paul Frank characters that are featured on them.  Paul Frank began in the 1990’s when he was an art student living in California.  Whilst he was at college, Paul Frank would use vinyl off cuts to make wallets with basic creatures on them.  When he started  giving the wallets to his close friends as gifts, his friends loved them and especially the monkey character called Julius who featured on most of the designs.  This inspired Paul Frank to begin producing a range of accessories and clothing.

Now Paul Frank is a major brand name with worldwide distribution.  Julius has now been joined by a full range of Paul Frank characters that include Ellie the Elephant, Aku the Crocodile and the Cosy Molars.  The expansion of the Paul Frank Industries brand has grown to include Paul Frank pyjamas, clocks, underwear and their range of t-shirts.