Passion For Fashion

Joining style and substance well can be a daunting task. In the clothing industry you can often find that style is put in to the designs more than substance, which is why you often get clothes that look great but then fall apart. Work wear clothing is the opposite and tends to be mostly functional with little style.

Lots of fashion brands today are trying to combine the two in perfect unison by producing stylish clothes that last. Many of these brands began life within the extreme sports scenes. Imagine if you were a skateboarder and you were constantly ripping your best jeans and t-shirts as you?re trying to perfect the perfect kick flip or no comply. This is why most skate, surf and streetwear clothing is stylish yet strong.

Brands like WeSC and Addict clothing made names for their brands with their innovative fashion styles that can take a large amount of wear and tear. The Addict Clothing Co make clothing that is heavily camouflaged and strong yet unique and stylish. WeSC are a label from Sweden that create clothes that stand out and are durable.

Streetwear clothes tend to have loops and pockets that can be used to hold street art accessories. Many brands use different materials and designs on their clothing. Supreme Being is a clothing brand from Great Britain that tend to include useful and innovative design ideas in their clothes. Lots of SupremeBeing designs are designed to make life easier while others are just cool. Paul Frank created Julius the Monkey using vinyl and has always been innovative in his work. Having different unique creations remain part of Paul Frank Industries mantra.

Now a days fashion and streetwear are becoming the same thing with blends of styles that take influences from the past with a traditional style and look that is more reminiscent of the 50′s or even the 20′s along with a range of styles that are influenced by modern streetwear and youth culture from across the world.  It is now more the fashion for someone to have a number of different looks as opposed to one style.  This means that someone could wear a designer suit one evening, a stylish streetwear T-shirt the next and finish the week with a mix of the two.

T-shirts and jeans are still common place in the fashion world but it is the styling and designs on them that differ the most with tears, zips and innovative quirky design features being added. New terms like Streetwear and Urbanwear have been invented to categorise these new fashion trends and styles.  Streetwear is used to describe clothing inspired by the urban lifestyle and often incorporate urban themes such as graffiti and life on the streets.  Urbanwear and streetwear brands are often created by people from the street such as graffiti artists and musicians.  Supreme Being and WeSC are two companies who have had success by developing their brands like this.

In recent years vintage clothing has returned to the high street with more and more vintage clothes shops selling second hand classic clothing.  These stores can make a lot of money as vintage clothing is often quite rare and so customers are willing to pay higher prices for rarities.  The popularity of retro vintage clothing has resulted in faux vintage clothing being produced and it has had a big impact on the fashion industry as most customers want the retro look at todays affordable prices but it can often be hard to find authentic vintage clothes.  Clothes from the 40′s-80′s are now being copied by designers so that they can be mass produced and sold at more affordable prices and thus keeping the consumer happy.  Many women like retro lingerie from the 1940′s and 1950′s and now companies are producing corsets, seamed stockings and other types of vintage lingerie such as waist cinchers.